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Spirit of Sport was formed in 2000 by a group of private collectors who had been buying and selling memorabilia since the 1980’s. During the 1990’s they became somewhat disenchanted by the ever growing number of fraudulent items being offered for sale. This gave them the idea and motivation to start a company whereby like-minded individuals are offered genuine memorabilia at affordable prices, supported by a 100% satisfaction guarantee.

The Company has grown and diversified somewhat since then and now employs 15 people with a dedicated warehousing and distribution centre based near Reading in Berkshire. There are also regional offices in Cardiff and Cornwall.

Spirit of Sport is now recognised as one of the leading Sports Memorabilia and Promotions companies with associations and partnering agreements with a number of sporting organisations, and leading high-profile sports men and women.

Our Services

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Our Customers

Gifts – Our retail customers find Spirit of Sport a great place to find gifts with a difference. We offer a choice of over 900 product lines and prices ranging from £15 to £30,000. Click here to view out great Gift Selector.

Collectors – Whatever your passion, Spirit of Sport cover all major sports so you will have no problem building a fine collection that wont break the bank!

Investors – Investing in certain types of memorabilia can bring big rewards and many find it a diverse and important part of their financial portfolio. Spirit of Sport offers a number of one-off collectables that fit these criteria and which will appreciate in value. It’s just a question of picking a winner!

Trade customers – Include large department stores, small independent retailers, online affiliates and web-shops, both in the UK and overseas. Click here for further information on our business services.

Corporate customers – Range from organisations requiring branded products for clients and staff and sales incentives, to hospitality and event companies wanting table gifts and prizes. Our bespoke framing and branding/personalisation options make it ideal for corporate customers.

Fundraising customers – Many clubs, charities, companies and private individuals use the Spirit of Sport’s fundraising services to help raise money for their chosen cause. Click here for further information our fundraising services.


The company and its products have been featured in a number of TV and Radio productions and broadcasts, with their experts called upon to provide advice and commentary on topical issues such as valuing sporting memorabilia and running televised charity auctions.

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to read what past and present customers have to say the quality of goods and service received


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In the News
Check out Spirit of Sports latest products The Complete Pele Collection The Complete Muhammad Ali Collection The Complete Tiger Woods Collection A Collection of Signed Books Safebuy

Quicklinks: Sports Memorabilia | Football Memorabilia | Rugby Memorabilia | Boxing Memorabilia | Cricket Memorabilia| Sporting Memorabilia


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